Fossil Fuel: Use the Power of the Past by Engaging Alumni

Check out the new article I wrote for the National Association for Music Education! It’s all about ways that you can connect with your music program’s alumni—and their parents!—and keep them strengthening and contributing to your  music program for years to come.


They’re Not Done After Their Diploma:
A Guide to Engaging your Alumni

Each year, your music program produces a new class of graduates. For four years, those students have dedicated their time, talents, and treasure to their music education. But their diploma doesn’t mean that their time — or their parents’ time — with your program has to end. By investing a bit of thought and effort into your alumni, you’ll reap the benefits of building a large, supportive community around your program. Don’t let these valuable relationships slip through your fingers!

Read more…


Want more? Check out this piece I wrote for NAfME last winter.

MME Why Join a Music Booster Group (LinkedIn)

Why Join a Music Booster Group?
The Surprising Benefits

Congratulations! Your child has decided to continue on as a music student. The program will be taking your child to the next level, and providing incredible opportunities. But with those opportunities come more responsibilities; not just for your child, but for the program as a whole. There’s way too much work for the teacher to handle, so the booster club supplies a stream of volunteers.

That’s nice, you might think. But I’m way too busy for that.

Think again. Your kid’s teacher isn’t the only one who benefits from this arrangement. So why SHOULD you make time to volunteer with the music booster group?

Read more…


Kathleen Heuer

Kathleen Heuer is the host of Marketing Music Education, the podcast that encourages music educators & boosters to increase the reach, influence and “relentlessly positive” perception of their programs. By day she is a social media & digital marketing consultant, content strategist, community manager, and graphic designer for Broken Chord Communications, working primarily in the field of music education. Married to an engineer she met while she was in college marching band, she’s a proud band and orchestra parent twice over. You can check out her website at and follow her on Twitter at @KathleenHeuer.

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