Erin Fortune of Music For All

Originally published here.

I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to our own music programs.

Erin Fortune is the Senior Marketing Coordinator for Music for All. She spearheads a lot of their digital marketing efforts, so I knew she’d have some tips and tricks to share. Check out some of the highlights here!

Here are the highlights with Erin Fortune:

7:32 Why MFA is awesome

11:51 Erin’s favorite social media tools

16:37 What you need to know about analytics

20:20 What every music parent wants from social media

21:30 Where every music booster organization should start with social media

24:15 Erin’s tips on using email with your music booster group

26:30 Make sure these people are on your mailing list!

27:23 Erin’s two top tips for working with volunteers

30:56 The fundraisers you should ditch and the new ones you should try

32:46 Erin’s number one tip: use an editorial calendar!


Check out these links that Erin Fortune mentioned throughout the episode:

Ferris State University, her alma mater

What the heck are SWAGs?

Google Calendar

erin condren planner

Erin’s favorite tool: her Erin Condren planner

Summer Symposium Evening Concerts

Digital tools she recommends (I can second almost all of them):

To get the editorial calendar that Erin uses, email her at

Did you miss the giveaway? Get $10 off your purchase at here!

Full disclosure: I worked for Music for All from 1996 through 2000. I paid full price to attend this year’s Parent/Booster Institute. I’m providing the $30 gift certificate giveaway from my own pocket; Erin Condren and Music for All are in no way affiliated. 


Transcript of my interview with Erin Fortune

Kathleen Heuer:
Promoting Your Music Program. Episode 1.

This is the Promoting Your Music Program Podcast. If you’re looking to increase participation in and awareness of your music program so you can reach more students and improve their music education experience, you’re in the right place!

Hello, everyone! This is Kathleen Heuer with Promoting Your Music Program. Today, I am coming to you live from the campus of Ball State University in beautiful Muncie, Indiana, and today, I am visiting the Music for All Summer Symposium presented by Yamaha. I will be talking with some of their staff members and clinicians and faculty about some ideas that might be able to help you take your music program to the next level. Come on along!

I am here today at the Music for All Summer Symposium with Erin Fortune, who is the Senior Marketing Coordinator.

Hi, Erin! Thanks for talking with me today.

Erin Fortune
Hey! Glad to do it!

So tell me a little bit about how you fell into this position with Music for All.

Alright! Well, I went to Ferris State University in the Music Industry Management program and from there I did an internship with Yamaha Corporation of America in the band and orchestral division. That’s when I learned about Music for All, because Yamaha is a sponsor of Music for All’s programs. And so when I was out of college and looking for jobs, Music for All was definitely on my radar and they had a participant relations position open at the time and I applied for it. After the long interview process, I was hired there and within a couple years, a marketing position came open and that was kind of where my interest really was. And so I made my case for how I could do wonderful things in marketing and I was very lucky that Deb Laferty-Asbill, who is now the VP of Marketing Relations, took a chance and hired me.

Awesome! That’s very cool. I think a lot of people — I know when I went through school, it wasn’t even an option really to work in the music industry or specifically the music ed industry. I think a lot of people don’t know those jobs exist.

Yeah, I definitely had no idea before I started looking at schools to go to and honestly, I looked at Ferris just because they had no application fee. And I was like, “might as well!”

When I looked at their programming, because music has always been a part of my life, and I had always said, you know, I wanted to have a career that didn’t feel like work.

You know I wanted to do something that I felt passionate about. We spend so much of our time working; I wanted to enjoy what I did. So when I saw music industry management, it definitely intrigued me, because music is a huge part of my life. And then I went down for the orientation and met the advisor and how much passionate he had for the program and the alumni they had who spoke with us. I was like, “This is where I belong.” There’s not very many programs out, but they do exist. The one at — a little advertisement for my college alumni —Ferris State, which is in Michigan, their music industry program is a little different than a lot around the nation because it’s actually in the college of business, where a lot of music industry programs are in either education or performance programs. I was a choir student and played piano, so I don’t have a band background, but I really do think that because my degree is actually a business degree. I have a bachelor of science in business, that it has been really helpful for me. And especially because I’m doing marketing now. So it’s an incredible program.

Very cool. So for anyone who might be interested in a job like this, give us an example of “a day in the life.” Maybe not today at camp, but say back in the office.

Even in the office, my days are so different, but let’s see. There’s a lot of people, who—because the thing that I most talk about—I talk to people especially at camp (the SWAGS, really). “What do you do?” Everyone’s like “Oh! Do you play on social media all day?”

And I wish that I played on social media all day because there’s so many things I want to do but don’t have the time to do. I do manage our social media but I also manage our email marketing as well as a pretty large portion of our website, I’m managing. So, in the morning, I usually, if I haven’t, you know, pre-scheduled posts for the day, I go over that and make sure that, you know, if I get really busy in the afternoon, that we have some stuff going out already. I look at our feeds to see what our partners and sponsors are posting and if there’s anything relevant to share. I usually—I’m a huge, huge calendar person and I am in love with my Erin Condren planner. Everyone is like, “You work online all day but you have this paper planner. That doesn’t make any sense.” But there’s just something different about having a paper planner and I do use both. My Google calendar and my paper planner, maybe that’s overkill for some people, but I feel it keeps me the most organized. My daily to do lists are in paper form in Erin Condren and then I will transfer things as needed to my Google calendar just to keep me you know definitely on track. But I spend my morning making my list of what I want to attack that day as well and email of course, although I need to get out of this habit, but I’m email all day and I’ll read them as they come in. And I really want to get out of that habit because it’s such a big time suck. So my mornings are usually spent like that and I try to tackle like a big project in the afternoon and I’m definitely not a morning person so I very rarely do writing in the morning because I just can’t get there. But in the afternoon, I do spend writing.

Cool. And I know that with Music for All events, obviously a lot of them entail travel. What’s that lifestyle like?

Well, when I first was in the interview process for Music for All and they talked about travel, I was like, “Oh my goodness! This is the perfect job. I can’t wait to travel.” And everyone when they see you know I’m traveling a lot—everyone notices that—I put everything on Facebook now, they’re all like, “Oh that is so cool! You’re seeing all these places!” But honestly, I’m seeing like stadiums and maybe a restaurant or two in the towns where these stadiums are. So it is fun. There are a lot of fun parts of travel, but it does get really old, really fast. But I happen to work with a great team of people and you know, whether we’re cleaning out our warehouse or unloading a truck, we’re usually having a blast. So, it kinda makes all the difference if I have to be you know away from home and my cats, you know, I couldn’t choose a better group of people to be traveling with.

Absolutely and I’ve had that experience as well. And I’ve had this conversation with a former Bands of America staff member as well, but let me ask you: The people that work on staff at Music for All seem to be a special breed. What do you think it might be that kind of sets them apart? Because really, they’re stellar. They’re over and above the random person working in a random office.

Well, I’ve never worked in another nonprofit, but I have a feeling that most nonprofits are similar. Music for All is definitely a little different, because it’s combining people’s love of music and music education. But I would have to say that people have to love what they’re doing because, you know, no one’s making millions working in a nonprofit. So you really do have to love what you’re doing, because you usually have limited resources to be doing what you’re doing. Working long hours, short staffed and again, not making a million dollars doing it, so you have to truly love what you’re doing. But I think what is special at Music for All is we have programs about every 3 months or so there’s something going on where you get to go and see the direct impact of what you’re doing. So, I know like there are weeks where I have bad weeks and I am just like, “Why am I doing this? Why am I you know slaving over Facebook all day and there’s 5 people complaining about what we’re posting? Why do I spend the time on it?” But then I come to camp or you know Grand Nationals or a festival and you just meet these students and these parents and directors who their lives were touched by something that happened at your programs and they can’t wait to tell you or share about it. They’ll say, “Hey! I saw that photo that you posted or I read that blog.” And it’s just a really special feeling to be able to actually see the direct impact of what you’re doing.

Absolutely. I’d agree with that and I arrived last night just as the concert was getting started. And it’s been awhile since I’ve been to the Summer Symposium, probably since I was back on the payroll. I was overwhelmed once again by the energy in that room. You get all those campers — how many campers do you guys have this year?

It’s about 1200.

1200, yeah. So you get 1200 screaming kids who really absolutely appreciate every nuance of everything that’s happening on stage, and the energy in that room and the energy that they reflect back to the performers is palpable. And really exciting, a really cool place to be.

It’s insane. I remember I distinctly remember my first summer symposium evening concert and unless you’ve been, you really can’t understand what it feels like being in that room. But it is; it’s buzzing with energy and every single one of our evening concert performers who I’ve talked to about that, they’re just like, “Wow! I wasn’t expecting that!” And they, you know, I’m sure most musicians feel this way that when an audience is giving off that kind of energy, you know, their performance is then you know amping up the energy. So it really is incredible and you know there are some concert acts that you get the students real pumped up and there are some that are more classical in nature but that’s the great thing about the evening concerts is there’s a huge variety that the students are exposed to but no matter what the genre and what’s happening on stage, they’re completely into it. You know, we could probably be playing a CD and the kids would be completely into it. These kids are great. They love it.

Actually, I would agree with that because there was some canned music being played before the band started, and they were nuts. I mean the kids were absolutely nuts. They were practically crowd surfing already before the concert even started.

Well that’s good to hear, because the walk in music was selected by myself and my intern so I’m glad that they were enjoying it. I haven’t had a chance to see them with that so good to hear.

Yeah no. Absolutely. You killed it, because they were rocking out even before anybody even got into the room!

So let’s go back and touch on some nitty-gritty stuff. You mentioned you handle the social media for Music for All. I would imagine that a lot of our listeners handle social media possibly for their band programs or their band parent programs. Let me ask, what tools do you use every day? What’s at your fingertips?

Let’s see. Well, it’s such a huge job. I manage several accounts. When I took my position, you know, we have 3—well, we have like 4 Facebook pages, but we have 3 that we use regularly: the Music for All Facebook page, Bands of America, of course, and then Orchestra America. And actually Bands of America was much larger audience than Music for All, so that’s been a challenge, because I, of course, Music for All is now the parent brand and I’m trying to build that one up, you know, to have as much recognition as Bands of America. But Bands of America has so much history. People want to like that one and follow that one.

I have to say that it’s a habit that dies hard. Somebody asked me where I was headed yesterday and I said, “Bands of America,” and then I caught myself and went, “I mean Music for All!”

There’s plenty of clinicians who refer to it as the “Bands of America Summer Symposium.” I mean, it’s a strong, strong brand. But the tools that I’m using, because I’m doing all those Facebook pages. We have 2 Twitter accounts, Instagram, Tumblr, Google+ and LinkedIn, we’re on most of it. Not SnapChat, I’m not going there. But I would say what I use? I use Buffer. Buffer is my new toy; I love it so much. And I do have an intern who helps create posts and then Seth Williams, who is our advocacy coordinator, is really taking the bulk of the posts that have to deal with directly advocacy, which is awesome because I get to do more of the other stuff. We use Buffer and it’s great, because we can see each other’s posts and fit them into a wonderful schedule so if you do have, you know, more than one parent who is an administrator of your pages, it’s definitely a great tool because you can see who created the post and kinda fit them into together if someone has an idea and, you know, you want to make it look like there’s continuity to what you’re doing.

So Buffer, I would say, is one of the top ones that I have used. I have used probably a dozen different social media management tools and I go through phases of what’s my favorite. Last year at camp if you would have asked me, it would have been Sprout Social. Because I still—I think Sprout Social has beautiful analytics and the way that they’re representing data is just visually pleasing, which I enjoy, but I was not having as great of time actually managing when people were mentioning us on Twitter and things like that. It just wasn’t super strong. So then I jumped to Hootsuite for awhile and I was using that and I like Hootsuite University that you can kind of learn more about social media. Then there was some things I didn’t like about that. It was a little slow with watching your feeds, so really what I’m using mostly right now is Buffer to schedule and TweetDeck to monitor. And I use TweetDeck in a Chrome extension, not the desktop one. I haven’t used the desktop one in awhile, so I have no idea if it’s buggy or not anymore, but I do use the Chrome extension.

And then, I just found another fun tool that I’m using, because we’ve been trying to build up our Instagram following a lot more. You know, the kids these days, I feel really weird saying that. They make me feel old sometimes. But everyone’s on Instagram, so I’m trying to build that up a lot more. And it was really annoying for awhile because I couldn’t — you have to like log in and out of your phone, and of course, I have my own Instagram account, so I have to switch between the two. But we found a new tool that we can use for that called Schedugram and there you can stock up a bunch of photos and get them all ready. You can put filters right in through Schedugram and just schedule your Instagram posts to go when you want from your desktop. At camp, I don’t mind using my phone, because I’m out and about, and it’s kinda more in the moment. But when you’re trying to just stock up a few photos and have some stuff more on a schedule, Schedugram has been fantastic.

Outstanding. And is that a web app or is that on your phone or both?

No, Schedugram is on your desktop.

Very cool. I’ll have to check that out because I haven’t found that one yet.

Oh yeah. I love it.

You touched a little bit earlier on analytics. It could be that some of the folks listening obviously don’t do this professionally so they might not have an appreciation for it, but talk a little about what they might need to know. Some of the basics.

Yeah, well…analytics are pretty important. If you’re going to spend your time doing Facebook posts, you kind of want to know what was most effective and what are people seeing and how many are seeing it. You know, I’m sure a lot of people who do Facebook personally don’t pay attention to their analytics, because Facebook only offers analytics for actual pages, but there are some apps out there that you can look at your personal ones. I kinda really like data, so I’m a little weird. For Music for All, we definitely pay attention to our analytics, because, you know, I don’t want to waste my time doing a bunch of posts or spending a lot of time making certain graphics if people aren’t responding well to them. Or the thing that I’ve been having lately is a lot of people are talking about how basic pages have had their engagement drop lately because of different Facebook algorithms and I’m sure I might be getting a little indepth here — some people might know about this, but what is really interesting is at Music for All, we’ve had an increase in engagement over the last like 3 – 4 months. And I really think that it’s due to paying more attention to when things are going up. You know the whole time I’ve been in this position, and I think I’m going three and a half years, it might be — You know in the beginning, I was just trying to stay above water and get stuff out, but the more I can schedule posts and be more intentional in what I’d doing on Facebook, the more time I have to look at the numbers and the analytics. And so now, I see Wow! we really do well when we post on the weekend. When I post on the weekend I come back to the office and I have hundreds of new likes on our page. We really need to do that more. And I love my weekends. You know, I don’t want to be tied to my computer, but from seeing that, I knew that I needed to spend more time planning for it, you know. Especially when — you know, it’s easy to do weekend posts when we’re in the fall and we’re doing shows on Saturdays or when we’re at camp. But for the rest of the year, when it’s also important to be building our engagement so that people start having us in mind when they’re, you know, planning on going to marching band shows or taking their band to one. I’m spending a lot more time, you know, on Fridays even if it’s the end of the day, I’m like, “Oh, I’d better do some stuff for the weekend,” because I now know how important they are for building our audience.

Very cool. And I have noticed that as well. And I even heard some complaints from people, you know — it seems painful to go in and look at those numbers and realized that, you know, your Facebook reach is dropping. But I think, like you said, if you pay attention to what your fans like and what your fans need from you, you know, you can do pretty well with it, like you guys have done.

And that’s the thing is, you know, I do listen to a lot of podcasts and read a lot of blogs from marketers. And, you know,if you’re just blasting people with stuff all day long, of course, they’re not going to want to see it or they’re hiding your posts. But, you know, if you are really giving them things you want to see, and I think for parent booster programs, it’d be pretty easy to give the other parents in the band what they want — they want to see photos of their kids, you know.


They want to know information. You know, post those things and build it and they will come. So that’s kind of what we found is—it’s not all about us and about what we put out there, because yeah, I want to build enrollment in camp and I want every post—you know, “Register for Camp!” But I spend a lot of time just doing fun stuff that people want to look at because it gets them there and once they’re there, you know, they’re not hiding our post and it’s kind of a part where they don’t mind seeing those more marketing salesy messages in between the fun. And that’s what it really is about. It shouldn’t be just constant advertising. It really should be about community and that’s what we’ve done really well in the last few years is really building a community for people who love music and music education.

Absolutely. Okay, so taking things a little bit more concrete, if there’s a band program or music program out there that hasn’t really done very much with social media at all, where do you recommend they start?

I would say Facebook. I love when bands do have Facebook pages. Right now, I mean before Grand Nationals or any other of our marching band shows, I actually take the list of our bands who are enrolled and I try to find them on social media. One, because we want to connect with them. I want to share their posts. I want to congratulate their kids on being selected as drum major, which I do, if we can find them on social media. But I think it’s really important for parent booster programs to have a social space because it really is the way most people now are communicating. People aren’t writing their friends from college anymore, they’re going on Facebook to check in. So the way that you communicate with your other parent boosters—you know, go where they are. They’re going to be on Facebook at night after they get home from work. It’s just the nature of our world today. Definitely at least get on Facebook. I’ve seen so much success in programs who are doing this with parents responding. If you need a call for last minute help with something, I’ve seen them put it out there and people respond. Or if you’re posting pictures about what was happening at a trip where some of the parents didn’t make it, I see them going on there, “Thank you! Thank you! I can see that my child is happy and healthy and they’re having a great time.” That’s important to people. And it’s easy, you’re not having to check in with a whole bunch of parents. You can just blast it once and everyone’s seeing it. You know if you have time beyond that, I think Twitter is really helpful and especially if you’re just trying to share something quickly and short that’s a perfect place to be and then you can follow and engage with other programs because I think that the way you learn to be better is you see what other people are doing really well, too, and you try to model it. If you don’t do anything else, get on social media. It doesn’t have to be—I know a lot of people are, “Oh my goodness, I do not have time for this,” but it doesn’t have to be that complicated. Even if you send a couple things a day or one thing a day or even when you’re just at the events, kind of see what everyone else in the program is wanting to do. Maybe have more than one person manage it because there’s tools where you can do that pretty easily. I think it’s really beneficial.

Yeah, definitely. I’d agree with that, too. Let’s see, as far as — I know you said that you did the email marketing. Is there a way that parents could take what you do and apply it to their own programs? How would you suggest they might use some of the tools and techniques that you use in emailing?

Yeah. I mean I think that if you have a bunch of parents who are maybe not as engaged in your booster organization than your core group, but you want them to still feel involved and be involved—maybe they just don’t have time to come to the meetings all the time, I think that you could definitely do a newsletter and they can be as easy or as hard as you make it.

Our newsletter, I mean when I started doing them, it took me a long time. But now I can whip them up in half a day if I really wanted to. There are a lot of free services out there. We are so lucky to have an in-kind sponsor, Delivra, who’s a company based out of Indianapolis who helps us with our email program. They do great work but I know that there’s a lot of either more cost-conscious programs you can use or even free out there – Mail Chimp is something that a lot of people use, but most of these services, they have templates built right in and all you have to do is plug and play. You take the template and you just put in your content and it can be easy as that. If you have more technical knowledge—I’m not extremely great at code, but I dabble in it so I can do a few more customizations but it doesn’t have to be that hard. You can really plug and play. If you can work Microsoft Word, you can work most of these editors. You can definitely do that.

And what I do is kind of think of about what exciting things did we do this past month. What is coming up in the future that we might need volunteers for? Or if is there is an ensemble coming up that we need to fill some holes in. You’re kind of looking at that. I can see a lot booster programs talking about fundraising that’s coming on. Do some photo albums, people love photos and things like that.

But I think that any booster program would have enough content to do a monthly newsletter if you wanted to keep people engaged and another great thing: get your principal on that mailing list. Get your administrators on that mailing list because I’m sure that most of them do want to know what’s going on and if you have an email to their inbox and they’re like, “WOW! Look at what they’re doing and look that they have these parents they are spending the time doing this.” I think people do notice that a lot more than you would think.

Yeah, absolutely. I would definitely agree with that because I think a lot of people don’t necessarily think as far as kicking it up to the administrators or the school board and I think that’s something that can really help music education’s case as far as an advocacy position so I’d agree with that wholeheartedly.

I do know that you work with a lot of volunteers so what are some of the things that MFA uses as far as working with their volunteers, recruiting volunteers? Maybe there’s something there that parent groups can use.

We are incredibly lucky to have a great base of volunteers with our programs. A lot of our volunteers come from past band — we have so many volunteers who do not have students in programs anymore. They may have at one time, but they just loved what was happening and they want to continue to have that as a part of their life, but we are also constantly trying to get new volunteers to our programs.

One of the most important things to do is to make sure that your volunteers feel appreciated. You hear that over and over again. I have volunteered for other organizations as well and I will say I have had those personal experiences where you feel ignored. You feel lost once you’re there and it’s just not a good experience. Why would you want to go back? We really do try our best, we might be running around a stadium or running around a concert hall trying to put out small fires here and there, but everyone at Music for All really does try their best to make the volunteers feel welcome and part of the team.

If people feel invested in what they’re doing, they’re going to put a lot more into the work that they are doing for you and they’re also going to want to come back. And that is what we’ve had so much luck with is — a lot of these volunteers who come back year after year. I’ve seen it – they have it on their Facebook that they work for Music for All and I love that and I love that they feel so invested that it’s right out there for the world to see that they are a part of it and we feel that they are a part of it. So that is number one definitely, make them feel appreciated.

Number two, don’t waste their time. Make sure that when you have a scheduled time of the volunteers being there that you have a project for them to do. And that’s hard. That’s hard when you’re running an event or being the main person in charge. It’s hard to manage 200 other people or 20 other people or even 10 other people, because you’re just trying to figure out what you’re doing that day. Again, they’re not going to want to come back if they felt that you didn’t feel their time is valuable. So, even if you have to find a project that you might not need that day, but you’re going to need it later, find them something to do. In other words, just try. We try to give tickets to events to make them feel a part of the program but also be like, “We valued what you did. Here’s something that we’re giving back to you.” That’s really, I think, just the biggest thing – you just make people feel appreciated and a part of something and they’re going to come back.

Absolutely. And I’ve had some of those experiences that you mentioned where – one comes to mind – where something was going on. There were a large group of volunteers gathered, ready to work, and the coordinator was nowhere to be found and nobody had any information. And it can be kind of deflating, and I looked around and watched as people went, “Yeah, they don’t need us. I’m leaving,” which was really kind of disheartening because it was really a worthy cause. So I definitely agree with being ready to put your people to work.

Yes. Be ready for them.

Alright, well let’s go back and talk a little bit – you mentioned fundraisers. I’m sure in the Music for All office, every once in awhile, you hear about a fundraiser that an organization might be doing. What are some of your favorites, either in terms of the amount of money raised or the fun factor or anything that might jump out at you?

Well, I’ve been seeing a lot of band programs doing fun runs and stuff. I think that that’s what — I mean, I might think that’s cool, because that’s a new thing of mine; I like to do 5Ks now. I thought that was pretty neat when the bands are putting that on. It’s something different than the kids walking around the neighborhood selling the overpriced cookies and popcorn and stuff like that because everyone — the school does that.

I don’t think people have a problem with even just asking for a donation instead of having kids constantly asking, “Do you want to buy some of these items out of this brochure?” I think it’s really about thinking outside of the box.

This one was really cool — during landscaping season, I saw a fundraiser where they were selling mulch. How perfect is that? It’s something that people need and the band is making a little bit of money. I know personally, I bought a ton of mulch this spring. If one of the kids on our block is selling it for their band program, I would have bought it from them. So thinking like that — something that people need that you can get in on as a fundraiser is perfect. Also the bands who have a special night outing, like a local restaurant where they get a part of the funds. People have to eat and I think people are more willing to do things like that where if it’s something that’s in their everyday life or something they are going to need, if they have to pay a little more money to do it as a fundraiser, I think they’re more willing to do that.

So if there was one tip that you could give a parent or even a band director who might be in charge of promoting your music program – number one tip that would pay off that they could do today, what would it be?

Since my area is social media and digital marketing, my tip is going to be along those line and it’s to do with your Facebook and Twitter. The thing that made the most impact in my work, and anyone can do this, is having an editorial calendar. And I know it sounds like, “I don’t even want to be on Facebook. Do not talk calendars with me!” But I’m telling you that if you spent a couple hours on a Sunday afternoon, writing out the month or even if you only did your editorial calendar once a week, if you wrote out what you wanted to do everyday or what your ideas were and stack those things up, it will make it so much more simple, you’ll spend so much less time, I’m telling you, do it. It really has made the biggest impact on me and what were doing and that’s why I’m able to do so many things in my day is because that’s out of the way.

Once I do the calendar, I just go to the calendar. I pull the post that I’ve already planned. I put it in. As things come up, we might throw something else in there, but the basics are there. Our overall goal has been met. So definitely, definitely, definitely and it can be easy. Excel spreadsheets, anything. If you really want to see what I do, I’d be more than happy to share it what I do. Email me: and I will share with you my editorial calendar because I really do think that it is the best thing you can do if your managing social media.

Outstanding. This has been incredible, so much great information. Thank you so much for talking with us and thanks, everybody! This has been Erin with Music for All at the summer symposium.

Thank you so much for joining me today for our very first podcast episode. And of course, a very special thank goes out to Erin Fortune of Music for All for being our very first podcast guest. You can find Music for All on the web at and you can find the full show notes from today’s episode including links to all the amazing resources that Erin mentioned at

Thanks so much again for tuning in and until next time, keep on promoting your music program.

Kathleen Heuer

Kathleen Heuer is the host of Marketing Music Education, the podcast that encourages music educators & boosters to increase the reach, influence and “relentlessly positive” perception of their programs. By day she is a social media & digital marketing consultant, content strategist, community manager, and graphic designer for Broken Chord Communications, working primarily in the field of music education. Married to an engineer she met while she was in college marching band, she’s a proud band and orchestra parent twice over. You can check out her website at and follow her on Twitter at @KathleenHeuer.

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